Preparation for writing

https://www.facebook.com/LizzieGates1/posts/10155440313228642  the important thing is to read as much and as often as you can. But also, of course, there are times when my imagination's so fired up with my writing, to read something else could be terminal for the WiP. So at an earlier stage, I regard 'reading' everything possible as part of my 'research'. How do other writers cope?